‘Slimming’ sausages sales are sizzling at Jordan Butchers as porky treats row rumbles on

Lewis JordanLewis Jordan




Master butcher Gary Jordan has welcomed a boost in sales of his unique sausages that are proving hugely popular with folk trying to shed a few pounds.

The mouth-wateringly tasty bangers contain 95 per cent extra lean meat and the upsurge in their popularity at Jordan Butchers, the area’s favourite traditional butchers, comes as the nation is gripped by a spat over Slimming World treats that has been dubbed “sausage-gate”.

Gary, who heads up the long-standing Rose Green operation, has monitored the discussions over the national debate yet remains happy to highlight just how business is booming with his owner celebrated sausages, so favoured by those in the area who pursue the points system of losing weight.

He said: “Our home-made produce has always been very well received and the sausages are an integral part of that. It’s quite a new aspect of our business but we listened to customers and decided to create our own low-fat sausage. They are just as tasty but tick all the boxes for clients keen to watch the calories.

“There is also a real demand for our ‘diet packs’, too. The tasty treats produced cover a range of 10 products and are selling any seven for just £20.”

Meanwhile, sausage-maker Porky Whites has hit back in a row with Slimming World over how healthy its ‘lighter’ bangers are. The weight-loss organisation has pulled the Porky Lights product popular with dieters from its lists because tests suggested it is “much higher” in fat than advertised.

The row is ongoing after Slimming World said it sent a batch of Porky Lights for nutritional analysis when it became “concerned about the fatty texture” of the sausages which are described as “low fat” by the maker.

G White & Co had seen their Porky Lights sausages explode in popularity after Slimming World told its members they were healthier than a regular banger. The sausages, each said by the maker to be 78 calories and three per cent fat, were classified as equalling half a ‘Syn’ – the unit used by Slimming World – each.

It meant dieters could eat double the number of Porky Lights compared with a ‘healthy’ alternative available from a supermarket – and several more than a standard Cumberland – for the same number of so-called syns.

*Jordan Butchers
1 Rose Green Rd, Bognor Regis PO21 3EU
Hours: Closing soon · 7am–1pm
Phone: 01243 265551




About the Author

Carl Eldridge
Carl Eldridge is a hugely experienced journalist who has worked on local and national newspapers, magazines and written for websites over the past 30 years. He lives in Bognor Regis with his wife and son.