A new mental health support initiative fronted by former footballer Chris Kamara has launched in Guernsey, offering a “listening ear” for UK visitors, including those travelling to the island from the south coast.
The “Here for C.H.R.I.S.” scheme was officially unveiled on 1 October 2026 at the Bathing Pools in Guernsey. A collaboration between VisitGuernsey and the charity Guernsey Mind, the project allows anyone feeling overwhelmed or in need of support to “Ask for Chris” at participating establishments.
The name C.H.R.I.S. serves as an acronym for a Calm, Helpful, Reassuring and Inviting Space. Businesses displaying the initiative’s logo have staff who have been specifically trained by Guernsey Mind to provide a safe environment for conversation.
How the scheme works
The initiative is designed to be low-barrier, allowing individuals to use the phrase “Chris” to signal they need support without having to explain their situation in detail immediately.
As of 2 October 2026, more than 40 venues across the island have completed the training. These include:
- Hotels and guest houses
- Bars and restaurants
- Barbers and hair salons
- Sports clubs
- Retail shops
Organisers have confirmed that a further 50 venues are currently on a waiting list to receive training, suggesting the network of support will continue to expand.
Supporting UK visitors
The scheme is a central part of the “No Man is an Island” campaign, which aims to promote wellness and mental health awareness among tourists. For residents in West Sussex, Guernsey remains a popular destination accessible via ferry services from Portsmouth.
Research commissioned by VisitGuernsey found that approximately 30% of UK men find it easier to discuss mental health concerns when they are in a safe environment away from their usual surroundings and daily routines. Additional data suggested that one in four UK men may struggle with their mental health at some stage.
Speaking at the launch, Chris Kamara highlighted the importance of having designated spaces where people feel comfortable opening up. The initiative follows similar successful “Ask for…” schemes used in the UK to address safety and well-being in hospitality settings.
Visitors planning a trip can find more information on participating locations through the Guernsey Press or by looking for the C.H.R.I.S. logo in window displays across the island’s main hubs.
