The West End production of Wicked has marked a significant milestone, celebrating its 20th anniversary at the Apollo Victoria Theatre. The hit musical reached the two-decade landmark on Sunday, 27 September 2026, with a special gala performance, cementing its position as the ninth longest-running musical in London theatre history.
The production, which has now welcomed more than 14 million guests, is offering a limited-time incentive for fans. A 20% discount on tickets for 2026 performances is currently active, though residents will need to act quickly; the “birthday month” offer is scheduled to expire at midnight tonight, 30 September 2026. Bookings can be made through the official Wicked UK website using the anniversary promotional details.
For theatregoers in Bognor Regis, the production remains one of the most accessible major West End shows. The Apollo Victoria Theatre is situated directly opposite the main entrance of London Victoria station. Direct Southern rail services from Bognor Regis to Victoria take approximately one hour and 45 minutes, allowing local residents to attend evening performances and return via late-night services or travel easily for Wednesday and Saturday matinees.
Record-breaking cast and extensions
The anniversary coincides with new records for the show’s current company. Jordan Litz has officially become the longest-running Fiyero in the history of the production, recently surpassing 1,700 performances in the role. The current London cast is led by Emma Kingston as Elphaba and Zizi Strallen as Glinda.
While some industry rumours had suggested a potential UK tour in 2027, the production has instead confirmed a further extension of its London residency. Tickets are now on sale for performances at the Apollo Victoria through to May 2027.
The enduring popularity of the stage show follows the 2026 cinematic release of the film adaptation’s second part, Wicked: For Good. The sequel became available on UK digital platforms in January 2026, following the global success of the first instalment. On stage, the production continues to operate a daily “Wicked Direct” lottery for front-row seats, alongside the current 20th-anniversary discounts ending tonight.